Product Update: May 2025

You spoke, we delivered.
This release includes your top requested improvements to the buyer portal and credit application - built to boost conversions and simplify the experience.

Autopay in the Buyer Portal

Keep buyers purchasing with effortless, on-time payments

Buyers can now enable autopay by setting a default payment method in the Payment Methods tab of the buyer portal. Invoices will be paid automatically on the due date - no additional manual steps required. This helps prevent late payments, speeds up credit limit restoration, and keeps buyers ready to order. Payment options automatically match each buyer’s currency and your payment settings.

Refund and Partial Payment Details

Empower your buyers with complete financial visibility

Give your buyers comprehensive visibility into their entire payment history in the portal. Buyers can now easily track refunds for invoices and financed orders, as well as easily view partially paid invoices with remaining amounts due. This enhanced visibility empowers your buyers to better understand their current balances and payment status at a glance.

Universal Login Link and Extended Sessions

Frictionless buyer portal access

Share a single buyer portal URL (https://buyer-portal.getbalance.com) with all your buyers for seamless access to their accounts. Buyers with a single Balance account are automatically directed to their portal, while those with multiple accounts receive clear guidance. Plus, buyers can now stay signed in for up to 14 days on their device, eliminating repeated logins when they return. These improvements create a streamlined experience that reduces access-related support inquiries and removes friction from your customers' payment journey.

Now Live: Chat in Credit Application and Buyer Portal

Boost completions and improve the payment experience with built-in support

Buyers can now get help right when they need it - whether applying for credit or managing payments. The new in-app chat widget makes it easy for buyers to get answers without leaving the flow, reducing confusion and increasing follow-through.

Chat can be disabled at any time - just contact your account manager to learn more. 

Business Email Verification

Guide buyers to faster approvals

Ensure more buyers apply with a business email, helping them access the smoothest possible experience. Buyers who apply with a business email can be recognized and verified more quickly, often unlocking a faster approval process. In many cases, large businesses can even bypass the bank connection step entirely. To help buyers avoid delays and unnecessary friction, we now prompt those using personal email addresses to provide a business alternative. 

Custom Welcome Images

Boost credit application completion

Enhance your buyers' credit application experience with tailored welcome page imagery optimized for both desktop and mobile. These focused visuals eliminate distractions and guide applicants directly to the next step, replacing generic website content that can derail completion. Early adopters have seen significantly higher conversion rates as buyers move more efficiently through the application process.

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Enhanced Business Details Form

20% higher completion rates

Improve the credit application process with our redesigned business details form, now featuring a streamlined 3-screen approach that eliminates friction. Beta customers have experienced remarkable results: 30% higher completion rates on desktop and 15% higher on mobile.

This powerful conversion optimization is now available to all merchants.

Daily Activity Reports

Secure and automated reporting

Access your complete transaction data through secure, automated daily reports delivered via SFTP to your server. Your team will have the most recent activity information for operational and accounting needs. This enterprise-grade solution supports strict data governance requirements while ensuring reliable access to your critical business information.